Not too sure about SEO but you know you want to do something to help your blog along? Here are ten quick and easy SEO wins.
Produce great content
It’s no secret that great content is what helps you build traffic and increase your ranking. The key to producing great content is that it is targeted for your audience, it addresses their challenges, it is something they find useful or that they feel deeply about. This is the type of content that will get shared on social media and that will have others linking to it from their blogs.
Another tip that’s not quite a secret is finding good keywords, but that doesn’t mean stuffing your whole article full of them. Use the Google keyword planner tool and try targeting keywords you’re already ranking for and that are ranking well. But remember, it’s best to use narrower keywords than very broad ones e.g. iPhone photography instead of iPhone.
Use existing web assets
If you have social media channels, share your posts on them regularly. If you have another website or blog, link the two websites together.
Use internal links wisely
You might sell nail polish on your website and it is ranking well on the product page. The best thing to do this is to link it to pages on your website that aren’t doing so well. When you do this though, remember to remove outbound links on these target pages. By crafting the way your pages link to each other internally, you can influence your ranks.
Find unlinked brand mentions
Do a bit of a search and look for mentions of your company name, blog name or product names. If they haven’t linked to you, contact them and ask them if they can and perhaps you could link to them. Visit talkwaker.com to see if there is anyone linking to you on the web.
Fix broken pages
Use this website to find broken links on your website and repair them.
Write unique product descriptions
If you just showcase images of your products on your website, you’re not doing yourself any pages. Use keywords, synonyms and related phrases to describe the products. Use generously the words you want to rank for. Also, don’t try to clone product descriptions straight from another website.
Improve your high traffic pages
Have a look at Google Analytics to determine which of your pages receive a high amount of traffic and give them a bit of a makeover. Update the information, improve the images, make it look more attractive and don’t forget to include calls to actions to other pages on your blog so you can reduce your bounce rate.
Improve your about us page
Is your ‘about us’ page really boring? You can increase conversions by making your about page really shine. This page is about first impressions and is quite often the page that receives the most hits.
Don’t block search engines
Go and have a look at your Google Webmaster Tools (if you don’t have it yet, sign up for it!) and check if google can see all of your pages. There will also be a section in your blog dashboard where you can select a check box to state whether you want to be found by search engines or not.
Plus one more extra….Google Panda and Penguin
Check if you’ve been affected by a Google update at panguintool.com. What this tool does is overlays the days the updates occurred over your traffic. You can also check Google Webmaster Tools for manual penalties by going to search traffic and then manual actions. If you’ve been affected by Penguin, Panda or a Manual update, fix it first.
They’re pretty easy, aren’t they? When you start implementing these, note down your traffic numbers and where you rank for your keywords and then compare it at the end of the month to see the results.