I once had a mentor who…
- Clients don’t hire on price, it’s about coming up with a solution.
- Facebook fans aren’t worth anything, they don’t pay you to be a fan unless you know what to do with them. If you have fans, you’re half way there. They’ve clicked the like button and they’ve put a certain amount of trust in you, now it’s up to you to give them what they need.
- If you want to find out what your customers are after, talk to them, ask them what frustrates them, what training they need, ask them what would make a difference to their lives or their business.
- Blogging is important for SEO. Many small businesses use social media but they fail to get people to their website. Having a blog for your small business means you can share blog posts that are relevant and useful to fans and this will then get them clicking through to the blog (which is part of your website) where they may either make a purchase or take the next step to contact you.
- Don’t offer discounts. Discounts mean that your price was too high in the first place.
- If you’re trying to come up with a motto or tagline, think of your 3 best attributes or ask someone what they are.
- Take away the risk to a customer and have a guarantee. To come up with a guarantee, think about what you do that others don’t supply.
- Identify the 3 critical things you need to do in your business daily/weekly/monthly that contribute most to your income and learn to focus on the critical few versus the trivial many.
- Do less and do it better, to completion.
- If you get stressed TURN OFF and refocus!
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