Facebook Changes Affecting Pages
I think everyone has given up on trying to keep track of Facebook, once you think you’ve caught onto the changes and start to make things work, they go and change the algorithm again and what you thought worked is almost completely thrown out the window. The best thing you can do is try to keep on top of the changes as they happen and I want to try and help you do that.
Here are some changes that have either already happened on Facebook that you need to know about or changes that are scheduled to take place very soon with regards to Facebook Pages. There are some biggies in here that will affect many of you.
Manage ads on the go
Advertisers can now manage ads with Ads Manager on mobile devices. Using your Facebook native app, look for the Ads Manager bookmark.
Previously, event ads were only shown in the right-hand column on desktop. Now pages can create event ads for desktop and mobile news feed. PLUS, event hosts can view insights directly on the event page.
News feed ad frequency doubles
Facebook quietly altered its ad policy to allow brands to show the same news feed ad twice in a given day, whereas previously brands were only able to do so once per day. In addition, brands can show news feed ads twice daily (instead of once daily) to users who don’t already follow the brand, e.g. Suggested Posts.
A reduction in click-baiting headlines
Facebook is coming down on status updates that use call to actions such as ‘press like if you agree’.
Favouring LINK posts over PHOTO POSTS with links
This is the one that’s really got me. For so long my reach was always so much better when I shared a photo with the link in the comments. Now Facebook is claiming that link posts (where you use the link to embed it into the post) will attract a higher reach. The other positive thing with this is that embedded links are the only ones that can be shared with the Facebook save feature, so it’s probably better off you start using this anyway. I will be swapping over and monitoring closely.
Easier promotion of events
Very soon Facebook will be rolling out the ability for admins to more easily promote events through insights and having the ability to create ads that will drive responses. Admins will be able to view insights to see how many people have actually seen a link to the event, the number of people who have viewed the event and the number of joins, saves and maybes the event has received.
Target ads based on internet connection
Would you believe that Facebook has introduced a new way to target ads based on bandwidth connection! Advertisers can now target users based on their mobile connection e.g. 2G, 3G or 4G. For example, an advertiser would be wasting their reach on 2G users with a data hungry video when instead they can target users on a 4G network. Pretty smart thinking I reckon.
No more ‘like-gating’
And the biggy, Facebook has cracked down on ‘like-gating’ or ‘fan-gating’ where it is a requirement to ‘like’ a page to enter a competition or access some sort of information. This will go into affect on November 5th 2014. The reason Facebook introduced this rule is to ensure quality connections and that people are actually liking a page because they actually do. This will have a big impact on businesses and bloggers that use apps like Rafflecopter and ask people to like pages to enter.