Sponsored Posts and How to Get Them
I’ve been asked the question lots ‘how do you get sponsored post opportunities with brands on The Multitasking Mummy’? The short answer is, I really don’t do much because they have pretty much all approached me.
But that isn’t to say that I don’t do anything at all to get on their radar, because I do, but with very little effort.
But it didn’t start like that straight away. I did a number of product reviews for free (in receipt of a small amount of product) which I enjoyed because it was new to me, a great experience and something I could add to my portfolio. There’s a lot of talk about whether or not bloggers should do things for free or with little in return. I think that if you’re new and you don’t have a huge audience, it’s ok to do it while you’re building your blog. That’s the thing with blogging, it takes time and it’s all about experience.
I’d like to share with you some ways that I feel have helped me to be found and approached by brands and agencies. Some may work for you and some may not, but it’s worth a shot.
1. Blog Name
I know we can’t all have the word ‘Mummy’ in our blog name but I really believe that this has been one factor in my blog being ‘found’. So if you can tie a key search term or keyword into your blog name, you’re already one step ahead, but if you can’t, that’s ok, just make sure you include your target keyword elsewhere such as your tag line, site description and your content.
2. Blog Directories
When I Google ‘Aussie Blog Directories’ as would a brand or agency, the first one I come up with is Blog Chicks which I’m listed on. By adding your details to a few blog directories, you are increasing your chances of being discovered. The best thing about directories like this is that they come up in search and you can add your details in the category of your choice which makes it easier for brands to find you.
Here are a couple of directories (free and paid) that I have listed my blog on:
Blog Chicks (free)
Blogger Connect (paid)
3. Keep in Touch
If I haven’t heard from a brand or agency for a while, I send them a quick email with the purpose of providing my updated media kit. This seems to jog their memory a little bit.
4. Blog Design & Domain Name
I noticed an increase in sponsored opportunities right after I made some improvements to my blog design. It cost me $150 and a bit of my time to give my blog a fresh new header image, logo and social media buttons. The new branding really reflected my personality and what my blog is all about.
Another factor that really determines the professional look of your blog from a brands perspective is your domain name. I would recommend purchasing a domain instead of using .blogspot.com or wordpress.com, it is something like $5 a year for a .com.
5. Quality Content
My golden rule that I try so very hard to stick to is providing my readers some sort of value. It’s quite easy to do that on this blog as I’m providing you with functional features which you can take away and apply to your own business or blog, but at The Multitasking Mummy it can be difficult.
Because The Multitasking Mummy is both a parenting and a personal blog, I always try my best to focus on building some sort of emotional connection with my readers (and some functional ones too). It’s about building in some sort of relatablity into my sotry and sharing things that I’ve learned in a particular situation that might be of value to someone else in my situation.
For example, I recently wrote a post about dealing with my sons separation anxiety at daycare. Instead of just writing about what happened and how I felt, I also shared some ways I’ve been trying to deal with the situation so that perhaps a parent who is reading the post can try to implement the same ideas.
I also wrote a post about ‘increasing my happiness meter’ which was predominantly about me and my tendency to overcommit, but there was also underlying messages in the post to make others stop and think if they were doing themselves the same disservice and a reminder to slow down. I try to remind myself ‘it’s not all about me’. This style of writing isn’t everyones cup of tea but that’s what makes every different blog interesting, the different writing styles.
6. Host a Link Up or Blog Hop
I started my Mummy Mondays link up about a year ago and have been discovered by a whole new demographic of readers and bloggers in that time. I believe having a link up has really helped with my work with brands for a couple of reasons; one, they can see that it is another avenue for my blog to be exposed to various readers and two, it has helped to increase the number of visits to my blog.
Beware though, if you’re thinking about starting one of these up, be prepared to always have a post ready for that day, to read and comment on lots of blog posts and to promote your linky so it’s successful.
7. Work With Me Page
Make sure you have one of these and make sure it can be easily seen on your page and not hiding down the sidebar or in any drop down menu. This is what I would recommend you include on your ‘work with me page’:
- An outline of the sponsored opportunities that you’re interested in e.g. sponsored posts, social media shoutouts, brand ambassadorships etc.
- Indicate if you offer sidebar advertising and how they can sign up (or a link to where they can)
- A list of some of the brands you’ve worked with
- Links to a few product reviews or sponsored posts you’ve done previously
- Make it clear as to how they can contact you
- Let them know you have a media kit available on request
8. Get on their radar
- Follow PR, Brands and Media companies on Twitter and Facebook.
- Contact brands directly if you really want to work with them.
- Visit brand, PR & Media websites and see if they have a spot you can submit your blog details.
9. Make Bloggy Friends
I’ve said it before, the blogging industry is the first industry I’ve ever worked in where competitors(bloggers) happily help eachother out, it’s great!
One of the great things about blogging is the online (and offline) friends you’ll make. Get to know other bloggers, comment on their blogs, join blogging facebook groups, attend conferences (like Problogger…are you going? I am.) and make friends! It’s likely that one day, one of your blogger friends may just recommend your blog to a brand or PR company because their blog may just not fit the brief but your blog does!
10. Build Your Traffic
And lastly, one of the biggies. Points 4, 5, 6 & 9 above will help you build your traffic, as will consistency in posting great content and working on your social media following too. Most of the time (but not all of the time) brands, PR and media companies will ask for your media kit primarily to look at how much you charge and your stats (unique views and page views). But don’t worry, you don’t need thousands and thousands of views to be considered, a lot of the time it’s all about how your blog presents itself and how you engage your readers. I talk more about how to build blog traffic here.
So now that I’ve shared with you my 10 tips on getting recognised by brands, why not set yourself some goals this week and start working on some of them!
Image by hotblack on morguefile.com
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