Google Plus (Google+) always seems to have hung in the background, behind the likes of Facebook and Twitter, but there’s so much talk about how powerful it can actually be and recommendations that everyone needs to get on it considering the changes happening to Facebook.
Many people (myself included) seem to primarily use it to broadcast their content or blog posts and just stop at that. I often see little interaction happening on Google Plus like you would find on Facebook.
The thing is, we really need to start embracing Google Plus because unlike Facebook being a social media network, the benefit of Google Plus is that it’s a search engine and has SEO benefits.
Google+ posts are indexed immediately into search results and when someone shares your post or +1’s it, this then influences it’s position in search results too. Unlike Facebook and Twitter where the content keeps flowing and then disappears into last year, the content you post on Google+ is there until you want to remove it. The longer a piece of content exists on Google+, the longer it will continue to be found in search results.
Another thing that sets Google+ apart is that it is more of an interest based network whereas Facebook is where people go to connect. People on Google+ group themselves together in communities based on their interests. In a way, this makes it a lot easier to find your target audience whereas on Facebook, it can be quite hard to know exactly where they’re hiding.
So, with one of my own social media goals being the aim of embracing Google+ (and I have some super tools that I’m going to share with you very soon), here are some of the basics of Google Plus that I’m also trying to follow so that I can make Google+ work for me.
Optimise Google+ Profile for SEO
- Make sure you use a high quality professional photo on your profile
- Add a cover image that depicts you, your blog or your business
- Add a relevant and keyword targeted story about you, your blog or your business
- Provide a short description of you in the first seven words of introduction
- Make sure you include your employment and business name. This is the best place to put your blog if you’re a blogger.
- Add your links to appropriate websites, other social networks and key articles.
When you’re starting off, don’t overwhelm yourself with too many circles. Just create enough for you to put the people you’re following in some sort of order.
Categorise each circle into people you’d like to follow e.g. Family, Friends, Social Media Influencers, Parenting Bloggers, Tech Bloggers etc.
When you view your Google+ profile, your ‘home’ page is where you can view the posts of the people you have in your circles, the communities you belong to and what’s hot.
Find People to Follow on Google+
Join Relevant Communities
Google+ Content & Engagement
- Determine how many posts you’ll share on G+ each day
- Be active in sharing engaging content, videos, images and relevant links
- Be active in commenting on other peoples posts and +1ing posts to say you like them, this is the main way you will organically grow your profile.
- Try using google hangouts or start one yourself (perhaps with staff or a group of bloggers you know)
Share your own content to relevant circles
Monitor your +1’s, Shares and Comments
Create & Promote Upcoming Event
This one I love. Perhaps you’re a business launching a product or a blogger that has a weekly blog link up, this is the perfect way to reach a targeted audience by selecting who you want to share the event with.
Add Google+ Buttons
- Gain further visibility
- Allows others to recommend your content on Google+
- Tells others that you are in fact on Google+ and gives them the opportunity to follow you
Add the +1 Button
Add a Google+ Badge
So go on, make 20 new connections!