It’s a common question. Why isn’t my audience engaging with my page? Quite often the problem isn’t the audience, it’s you and what you do (or don’t do).
So today I’m going to outline some things that you should try to avoid on your Facebook page if you’re looking to boost your engagement. Are there any that you are doing? If you are, not to worry, I’ve made some suggestions that you can try implementing.
Avoid these Facebook page sins…
Asking closed questions
If you ask questions that are rhetorical or where the answer can only really be a ‘yes’ or a ‘no’, people don’t usually engage as much. Using a question like this doesn’t give them any reason to write anything else. Instead ask open ended questions by beginning them with words like ‘who, when, where, what, why, how’ etc. This way it is easier to open it up to more engaging comments and remember, people love talking about themselves and sharing what they know. If you don’t ask, they won’t usually share.
Not using images
There once was a day when it was emphasised to use text updates on Facebook. I’m not saying to stop them altogether, but when you’re writing your update just think to yourself if it would seem more punchy and attractive if you were to add an image to it. Check out this post I did on where to find free images.
Not responding to comments
Facebook is a two way street. You can’t expect people to engage with your content if you aren’t going to engage back. Allocate small blocks of time a couple of times a day to check your notifications and respond to peoples comments by liking and commenting.
Posting updates that failed in the past
Your Facebook pages insights are an extremely valuable tool. When preparing your content take the time to check which content got the most engagement in the past and which did not. If you continue to keep sharing content that received poor engagement in the past, it’s likely you’re either posting at the wrong time or it’s more than likely your audience is just not interested in that type of content. One of the keys to good engagement is sharing content that your audiences likes, that they find valuable or hits their pain point i.e. Mums that aren’t well organised might like updates with organisation tips.
Posting at the wrong time
Again, this is where you have to utilise your Facebook insights. Not everyone is on at the same time. You might have a section of your audience that is always on at 6am in the morning and then another section that loves staying up late and engage on posts at 10pm. Either way, check your insights to see when your audience is online and have a look at past posts that did well. What time did you post them? Check your insights often because the times your audience is online can often change too.
Posting too close together
I know for a fact from the pages that I have been managing over the years is that the best way to kill an update and its engagement is to post another update too close. I know from experience that it’s difficult when a great idea pops into your head and you want to post it straight away or you’ve just taken a great photo you want to share but you’ve only just posted an update an hour ago. My advice is that if you want good engagement, just hold off. Leave at least 2 hours between updates for better engagement.
By no means is this an exhaustive list, but these are definitely the main areas that I try to focus on daily to ensure my Facebook page engagement is good on my The Multitasking Mummy page.
Is there anything you do to boost your engagement that I haven’t listed? Have you recently implemented any of these points and noticed an improvement?