6 Ways to Increase Your Fan Engagement on Facebook

How to Increase Fan Engagement on Facebook

increase fan engagement on facebook

 

How to Increase Fan Engagement on Facebook

Since starting my parenting blog, my Facebook page has been a matter of trial and error. Some things have worked and some haven’t.  It’s been a matter of determining what it is that my fans are interested in and a matter of battling Facebook’s algorithm and its continuous changes.

I’ve made a few changes of late which have seen a steady rise in my post reach and overall reach while I still hear of others struggling to reach their fans, pages with not much less or a similar number of fans to my page. There’s most certainly room for improvement on my Facebook page and I’m not saying it’s perfect, but it’s doing better than it has done in a while and I thought I’d share with you some things I’ve been following to get to this point.

Fans Want Value

Fans want value, they want something that is going to make their life easier, something that will make them smile and something that is relevant to them.  I try to keep this in mind when I write a lot of my blog posts on my personal & parenting blog, I always try to write with the reader in mind and this flows through to Facebook too. It’s not about marketing to fans either, this is the easiest way to turn fans away. Fans also want something that they can quickly consume and continue flicking through their newsfeed, it can’t be too detailed and require a lot of thought, people are time poor. I like to use this acronym when coming up with content ideas for my blog and Facebook page:

how to add value to facebook posts

And remember, value is not just about an informative post (although good), value can be something simple that is relevant to your demographic to make a person’s day or something that’s just a plain good idea,  just like this one :

 

Deepen Your Connection with your Fans

Sharing behind the scenes content is a sure way to deepen your connection with your fans, it shows transparency, honesty and really transfers emotional connection. I share photos of myself in my pyjamas or my son doing the vaccuming and people can relate, I am a real person just like them. As a business, you may want to deepen the connection by sharing photos of staff hard at work in the office with a catchy caption.

Fans like to connect with the person behind the page and see that they are in fact real, not dissimilar to them.

 

And don’t forget to respond to your fans comments! The worst thing is for a Facebook page to look like it’s been run by a computer, fans want to know that you’re actually there!

 

Add Humour

People love sharing humorous posts, it makes people feel good. Add some humour to your Facebook page that relates to your niche, but don’t overdo it and flood your readers with too many, spread them out.  Here is one I added to my parenting blog. Very relevant.

 

Consistency

I started seeing real improvements to my blog reach and engagement when I started scheduling posts at the same time every day and the same number of posts every day. At the moment I post about 5 times a day and I think that’s enough not to flood my readers with too many posts. After a bit of tweaking, I discovered the times that my readers were most engaged. 6.45am, 9am, 1pm, 4pm and 9pm are the best times for my readers but will not necessarily be the best times for yours. Check your Facebook insights to see when your fans are most engaged and try posting at these times.

Be consistent with the type of posts you share too. Hard selling or random off topic posts are sure to put a dent in your reach and over sharing will also put people off.

To maintain consistency, get in a habit of setting one day a week to schedule all of your posts for the week (leaving time slots for your blog posts). This way you won’t be tempted to jump online and post randomly when you remember to and pre-scheduling posts will get you into a routine as well as educating your readers on when you are posting so they’ll come to expect it. It’ll be easier for you to monitor the reach of each post as compared to times that are all over the place.

Photos

Use photos wherever you can in your Facebook posts. I have found that I get better reach if I share 2 to 3 photos at once instead of just one. If you’re sharing a blog post, instead of embedding the post into your update, why not try including a photo from your blog post instead and include the link to the article in the status section. Remember though, we all have different fans that enjoy different ways of presenting posts, so always test which way works best for you by checking the post insights.  Humans are visual creatures and photo updates definitely get the best engagement.

Use Short URLs

This is a change I made where I saw the most difference. When I used to share a link in the comments, I used to include the full URL and my reach was dismal. Once I started to shorten the URL using a shortener like Google Shortener or Bit.ly, I saw a remarkable increase in reach.  I would recommend using a bit of trial and error on your page with using an embedded link and then using a link in comments with a photo, see which one gets the best reach for you. At the moment using a short link with an image is giving me a higher reach.

 

Have you had success with any of these or other methods?

Eva Lewis (The Multitasking Woman)

Eva is the Editor and Owner of The Multitasking Woman - a lifestyle and parenting blog.She always has her fingers in many different pies but wouldn't have it any other way. Eva is a Mum to her 4-year-old son, 2 month old daughter, two chickens, one dog and a fish called Bob and a wife to Mr G. They all live happily in their little cottage on the outskirts of Brisbane.

Comment with Facebook

comments

Follow:

17 Comments

  1. July 4, 2014 / 9:17 am

    I’m used to sharing photos on FB but I’d like to try out your tip with using more images at once, and shortening the URL. Thanks for these!

    Ai @ Sakura Haruka

    • Eva Lewis
      July 5, 2014 / 3:40 pm

      I’d love to hear how you go with them!

    • Eva Lewis
      July 5, 2014 / 3:40 pm

      My pleasure Malinda.

  2. July 4, 2014 / 2:31 pm

    I like the idea of filtering your updates through that acronym.
    Sadly posting consistently or too much rarely works for me. Every time I try it my reach drops 🙁

    • Eva Lewis
      July 5, 2014 / 3:39 pm

      Facebook is really quite temperamental and as much as you can read posts like this and on other social media sites, it’s all about your audience and trial and error isn’t it.

  3. July 4, 2014 / 2:55 pm

    Thank you for this Eva, I too struggle with Facebook and this has given me some good ideas. I need to get better at scheduling posts for a start!

    • Eva Lewis
      July 5, 2014 / 3:38 pm

      No problems Denise.

  4. July 4, 2014 / 5:36 pm

    The one thing I’ve never tried is short urls but I’ve thought about using bit.ly but I’ve always been too chicken (lazy) to do it.

    • Eva Lewis
      July 5, 2014 / 3:37 pm

      Try using the google shortener, you can actually use a google shortener tool that you can load into your menu bar and click the icon to shorten the website you’re viewing. It makes it so much easier. Just google ‘google shortener tool for xx’ x being what ever browsing software your using…I use google chrome.

  5. Kathy www.yinyangmother.com
    July 7, 2014 / 7:59 am

    Thank you for these tips Eva – I no my problem is not scheduling and I used to be better at creating my own photo memes that engaged and have been less consistent lately. My FB engagement is not too bad, but I need to build page likes. Quick question – is the short URL on a wordpress blog post OK?

    • July 7, 2014 / 2:38 pm

      No problems Kathy. I’ve seen the wordpress short URL’s and to me they’re not really ‘short’. What I would do is test a post with a wordpress short URL and then test a post with another short URL created with bit.ly or google shortener at the same time of day and see which does best.

  6. July 7, 2014 / 8:43 pm

    Great tips, thanks! I find that hitting a ‘share’ button on an article that I want to share with my fans (whether it’s my own blog or interesting content from another website) seems to get really good reach if it’s a good article. ie. it shows up with no actual url, just the preview on FB. I then add a short comment in the status update box to go with it.

    Facebook seems to like it if a lot of people click through, whether they’re hitting ‘like’ on FB or not. The biggest reach I’ve had has been on posts like these. It’s patchy though – sometimes they tank altogether!

    • July 7, 2014 / 9:04 pm

      No probs, Rebecca. Yes, Facebook has moved towards a focus on quality content and when good articles are shared, it seems to favour them a lot. I’ve also noticed that Facebook likes it when I share other articles too.

  7. July 8, 2014 / 4:04 pm

    Thanks I’ll be trying some of these out. Using Facebook as an extension of my blog is annoying at times!!! I don’t really enjoy it, though I know it is kind of necessary to do so!!!