I’ve been asked a few times about how to set up a MailChimp RSS campaign. This is a MailChimp newsletter that is set up in a way that it pulls content from your blog RSS Feed. It’s really quite easy and so I thought I’d show you how.
I use this for both of my blogs. As much as I’d love to be able to create a whole newsletter from scratch, I simply don’t have the time or resources at the moment and so until I do, RSS is doing a good job. The only thing I have to do every week before it goes out is update my little introduction that I like to write to personalise it a bit.
Please note, you can click on each of these images and they will open to larger images so they’re easier to read.
How To Set Up a MailChimp Newsletter Using Your RSS Feed
Go into your campaigns dashboard and select ‘create campaign’
Select RSS-Driven Campaign
Enter your RSS Feed URL and Select when you’d like the email to be sent.
Select the list you’d like to send the email to. These are all the people that have subscribed.
Enter all of your campaign information.
Select a layout. I use the Basic RSS template.
Use the drag and drop elements to place sections wherever you like. The RSS meta tags will already be there, you don’t have to add them but you can edit them.
Click the edit button on the box where the RSS meta tags are. When you open this go to the ‘RSS Items Style’ section and here you can select if you’d like to show excerpts of your posts, titles, full content or you can customise it like I have done. When you customise it, you can include and delete whichever meta tags you like and you can change the colours. Once you’ve done this, go to ‘Preview and Test’ up the top and check how the RSS feed looks.
This is how my newsletter looks when previewing it.
And then this is the final screen before you press the ‘Start RSS’ button. This is where you can review all the details and edit if you’ve missed something.
And there you have it, your first RSS driven MailChimp campaign!