How to Improve SEO By Setting a Blog’s Target Country

Improve SEO By Setting A Blog's Target Country










I stumbled across a conversation in an Aussie Bloggers group about SEO and came across a suggestion I’d never thought of.

The suggestion was that if you’re looking to improve SEO, it’s much better to set up your blog/website to target Australia (obviously this is going to pertain to Aussie Bloggers and businesses), and this is done in Google Webmaster Tools.

The reason for this suggestion is that if you don’t set it up this way, Google will target a worldwide audience which means your keywords will be competing with millions of others. ย But, if you were to change your settings to target Australia your keywords will be competing with a much smaller pool.

I’m on the video band wagon again and whipped up another short video to explain to you exactly how to change this setting in Google Webmaster Tools. If you haven’t yet set up Google Webmaster Tools, it’s very easy to add your site.

Eva Lewis (The Multitasking Woman)

Eva is the Editor and Owner of The Multitasking Woman. She always has her fingers in many different pies but wouldn't have it any other way. Eva is a freelance writer, a social media manager, a Mum to her six-year-old son, one-year-old daughter, six chickens and Benny the dog and wife to Mr G. They all live happily in their little worker's cottage in Ipswich, Queensland, Australia.

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  1. July 24, 2014 / 4:21 pm

    Ha! I went to have a look and discovered mine’s already targeted at Australia. I guess one of the web people who helped me set it up must have done that:-) Thanks for the tip though! I never look in the webmaster tools, only analytics. I really should get to know them better.

    • July 25, 2014 / 10:10 am

      That’s great Rebecca, you’re already one step ahead of me. Mine was not set and therefore it was targeting ‘the world’, now it’s set to Australia, I’m going to be checking if it makes a difference over the next few weeks.

  2. Lisa Berriman
    July 26, 2014 / 8:13 pm

    Done! Mine was US targeted and not verified either. Thanks for this.

  3. July 28, 2014 / 3:00 pm

    Nice video and lovely to hear your voice. he he.. Mine was already targeted to Australia which I must have done when setting it all up. Ill be following with interest now.

  4. July 29, 2014 / 6:39 pm

    Done Eva, mine was set to the US……..I’ll see what happens now ๐Ÿ™‚

  5. Elise
    July 29, 2014 / 6:42 pm

    Hi Eva, thank you so much for this advice, it was really helpful! I just wanted to give feedback on the video, I found it a little hard to follow as it was quite blurry in the beginning and I couldn’t read exactly where you were going, but also because I needed to keep pausing and rewinding to see what was done before I could go to my own window to imitate. I came close to googling the instructions but wanted to persist because I love the concept of your site! Maybe a brief written tutorial beneath the video for those of us who don’t follow so well that way? Otherwise, thank you so much for this tip!

    • July 30, 2014 / 9:32 am

      Thanks so much for the feedback Elise. I’ve got really crappy video software at the moment and I’m working on finding something better that doesn’t cost an arm and a leg. I’ll definitely work on making these easier to follow! Bare with me ๐Ÿ™‚

  6. Lucy @ Bake Play Smile
    July 29, 2014 / 7:21 pm

    Hi Eva, Ive just tried to do this but I need to verify my website first. I have tried uploading the download as a media file but it doesn’t seem to work. Any ideas?

  7. Lucy @ Bake Play Smile
    July 29, 2014 / 7:33 pm

    Ooops!! Never mind my last comment – I think I’ve got it sorted!! Amazing what a little playing around can do. Off to change my location now. These videos are brilliant!! Keep them coming! xx

  8. December 29, 2014 / 9:56 pm

    I had no idea this was even a thing! Now I’m set to Australia – thanks for that brilliant advice. x

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