The Power of LinkedIn: Improving Your Profile

The Power of LinkedIn

If you’re a blogger and a freelance writer like me or perhaps a Virtual Assistant or someone who runs their own business, you must not forget the power of LinkedIn.

LinkedIn has a huge number of benefits for promoting your professional profile. I’ve actually had past clients find me on LinkedIn.

But it not just a matter of inputting a little bit of information into your profile and then leaving it, hoping someone will find you. It’s about first impressions, it’s about coming across as professional and it’s about leveraging LinkedIn’s search function by effectively using keywords in your profile.

Here are the key things your LinkedIn profile should include:

  • A professional headshot
  • A compelling headline indicating why the company you work for (or your own business) is different (i.e. “Writer at ABC Company., The Blogging Specialists”)
  • A summary about yourself (use keywords but don’t keyword stuff)
  • A clean, customized profile URL
  • Links to articles you’ve written, projects you’ve worked on etc
  • A link to your website/s
  • Skills (up to 50)
  • Profile completeness should be as close to 100% as possible
  • Use keywords in your professional headline
  • Use keywords in your professional job title

I will use myself as an example. If someone was looking for a freelance writer in the Brisbane area, it’s likely that the first way they would go about finding someone that fit the criteria is to use the LinkedIn search tool.

Because I use the term ‘Freelance Writer’ in my professional headline (as below), my profile would appear higher in the search results as opposed to someone who only had ‘writer at ABC company’. The same would go for someone like an Accountant.  Using the title of ‘Tax Accountant’ will achieve better search result ranking than just using ‘Accountant’ because more people would specifically search for ‘Tax Accountant’.


Your Profile   LinkedIn



So before you get started on improving your LinkedIn profile, I want you to take ten minutes to sit down and answer these questions. This will not only help you structure your profile but clarify exactly what you want to get out of LinkedIn (and use it accordingly).

  1. Review your current LinkedIn Profile and identify at least 3-5 things that you can do to improve it.
  2. Write your specific Linkedin Goals and expected business outcomes.


Next week I’ll look at doing a post on how to build your LinkedIn connections and build your ‘brand’.

Eva Lewis (The Multitasking Woman)

Eva is the Editor and Owner of The Multitasking Woman - a lifestyle and parenting blog.She always has her fingers in many different pies but wouldn't have it any other way. Eva is a Mum to her 4-year-old son, 2 month old daughter, two chickens, one dog and a fish called Bob and a wife to Mr G. They all live happily in their little cottage on the outskirts of Brisbane.

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