How to Increase Fan Engagement on Facebook
How to Increase Fan Engagement on Facebook
Since starting my parenting blog, my Facebook page has been a matter of trial and error. Some things have worked and some haven’t. It’s been a matter of determining what it is that my fans are interested in and a matter of battling Facebook’s algorithm and its continuous changes.
I’ve made a few changes of late which have seen a steady rise in my post reach and overall reach while I still hear of others struggling to reach their fans, pages with not much less or a similar number of fans to my page. There’s most certainly room for improvement on my Facebook page and I’m not saying it’s perfect, but it’s doing better than it has done in a while and I thought I’d share with you some things I’ve been following to get to this point.
Fans Want Value
Fans want value, they want something that is going to make their life easier, something that will make them smile and something that is relevant to them. I try to keep this in mind when I write a lot of my blog posts on my personal & parenting blog, I always try to write with the reader in mind and this flows through to Facebook too. It’s not about marketing to fans either, this is the easiest way to turn fans away. Fans also want something that they can quickly consume and continue flicking through their newsfeed, it can’t be too detailed and require a lot of thought, people are time poor. I like to use this acronym when coming up with content ideas for my blog and Facebook page:
And remember, value is not just about an informative post (although good), value can be something simple that is relevant to your demographic to make a person’s day or something that’s just a plain good idea, just like this one :
Deepen Your Connection with your Fans
Sharing behind the scenes content is a sure way to deepen your connection with your fans, it shows transparency, honesty and really transfers emotional connection. I share photos of myself in my pyjamas or my son doing the vaccuming and people can relate, I am a real person just like them. As a business, you may want to deepen the connection by sharing photos of staff hard at work in the office with a catchy caption.
And don’t forget to respond to your fans comments! The worst thing is for a Facebook page to look like it’s been run by a computer, fans want to know that you’re actually there!
People love sharing humorous posts, it makes people feel good. Add some humour to your Facebook page that relates to your niche, but don’t overdo it and flood your readers with too many, spread them out. Here is one I added to my parenting blog. Very relevant.
I started seeing real improvements to my blog reach and engagement when I started scheduling posts at the same time every day and the same number of posts every day. At the moment I post about 5 times a day and I think that’s enough not to flood my readers with too many posts. After a bit of tweaking, I discovered the times that my readers were most engaged. 6.45am, 9am, 1pm, 4pm and 9pm are the best times for my readers but will not necessarily be the best times for yours. Check your Facebook insights to see when your fans are most engaged and try posting at these times.
Be consistent with the type of posts you share too. Hard selling or random off topic posts are sure to put a dent in your reach and over sharing will also put people off.
To maintain consistency, get in a habit of setting one day a week to schedule all of your posts for the week (leaving time slots for your blog posts). This way you won’t be tempted to jump online and post randomly when you remember to and pre-scheduling posts will get you into a routine as well as educating your readers on when you are posting so they’ll come to expect it. It’ll be easier for you to monitor the reach of each post as compared to times that are all over the place.
Use photos wherever you can in your Facebook posts. I have found that I get better reach if I share 2 to 3 photos at once instead of just one. If you’re sharing a blog post, instead of embedding the post into your update, why not try including a photo from your blog post instead and include the link to the article in the status section. Remember though, we all have different fans that enjoy different ways of presenting posts, so always test which way works best for you by checking the post insights. Humans are visual creatures and photo updates definitely get the best engagement.
Use Short URLs
This is a change I made where I saw the most difference. When I used to share a link in the comments, I used to include the full URL and my reach was dismal. Once I started to shorten the URL using a shortener like Google Shortener or Bit.ly, I saw a remarkable increase in reach. I would recommend using a bit of trial and error on your page with using an embedded link and then using a link in comments with a photo, see which one gets the best reach for you. At the moment using a short link with an image is giving me a higher reach.
Have you had success with any of these or other methods?