How to Set Up a MailChimp RSS Campaign

how to set up a MailChimp RSS Campaign

I’ve been asked a few times about how to set up a MailChimp RSS campaign.  This is a MailChimp newsletter that is set up in a way that it pulls content from your blog RSS Feed.  It’s really quite easy and so I thought I’d show you how.

I use this for both of my blogs. As much as I’d love to be able to create a whole newsletter from scratch, I simply don’t have the time or resources at the moment and so until I do, RSS is doing a good job. The only thing I have to do every week before it goes out is update my little introduction that I like to write to personalise it a bit.

Please note, you can click on each of these images and they will open to larger images so they’re easier to read.


How To Set Up a MailChimp Newsletter Using Your RSS Feed


Go into your campaigns dashboard and select ‘create campaign’

How to set up RSS in MailChimp


Select RSS-Driven Campaign

How to set up RSS in MailChimp

Enter your RSS Feed URL and Select when you’d like the email to be sent.

How to set up RSS in MailChimp

Select the list you’d like to send the email to. These are all the people that have subscribed.

How to set up RSS in MailChimp

Enter all of your campaign information.

How to set up RSS in MailChimp

Select a layout. I use the Basic RSS template.

How to set up RSS in MailChimp

Use the drag and drop elements to place sections wherever you like. The RSS meta tags will already be there, you don’t have to add them but you can edit them. 

How to set up RSS in MailChimp

Click the edit button on the box where the RSS meta tags are. When you open this go to the ‘RSS Items Style’ section and here you can select if you’d like to show excerpts of your posts, titles, full content or you can customise it like I have done. When you customise it, you can include and delete whichever meta tags you like and you can change the colours. Once you’ve done this, go to ‘Preview and Test’ up the top and check how the RSS feed looks. 

How to set up RSS in MailChimp


This is how my newsletter looks when previewing it.

How to set up RSS in MailChimp

And then this is the final screen before you press the ‘Start RSS’ button. This is where you can review all the details and edit if you’ve missed something. 

How to set up RSS in MailChimp

And there you have it, your first RSS driven MailChimp campaign!

Eva Lewis (The Multitasking Woman)

Eva Lewis (The Multitasking Woman)

Eva is the Editor and Owner of The Multitasking Woman. She always has her fingers in many different pies but wouldn't have it any other way. Eva is a freelance writer, a social media manager, a Mum to her six-year-old son, one-year-old daughter, six chickens and Benny the dog and wife to Mr G. They all live happily in their little worker's cottage in Ipswich, Queensland, Australia.
Eva Lewis (The Multitasking Woman)

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  1. October 11, 2014 / 5:02 am

    Newsletters and mail chimp are top of my list of things to do so this post is going to be super useful! Thanks!

  2. Lucy @ Bake Play Smile
    October 14, 2014 / 7:47 am

    Very cool!! Thanks Eva – I need to do this!!

  3. Paula Through the Looking Glas
    December 6, 2014 / 7:07 pm

    Hi Eva, Ive set this all up as you have suggested but when it sends the formatting is all off. The RSS (images & copy) are much much wider than the main email tempate. any ideas?

    • December 8, 2014 / 9:59 am

      Hmm…that’s a tricky one. I suspect it’s not anything to do with MailChimp but the source of your feed. It could also have something to do with the program you’re viewing the email on? It may look different elsewhere? Sorry if I’m not much help.

  4. December 6, 2014 / 8:55 pm

    Hi Eva, thank you so much for this! I’m a newbie, why is RSS feed really important and what’s the easiest way to set it up?

    • December 8, 2014 / 9:46 am

      Hi Kach, All blogs should have an RSS feed automatically. RSS feed is another great way for your readers to subscribe to your content if they have an RSS readers like feedly. It means that feed readers are automatically updated with your blog posts via your RSS feed. The great thing with RSS feed is that you can use it to populate your email newsletters instead of re-doing the information again. Try entering your blog URL and end it with /feed and this should show an XML document. Use this to set up your RSS This is what it looks like in a feed reader like Feedly where people can subscribe to your posts. hope that helps.