Why I Blog And Work With Brands

Although I blog about things other than parenting, parenting forms a major part of what I write about on my blog because it takes up so much of my life right now. Over the past five years, my parenting experience has played a massive role in shaping who I am today. I write to share and connect with people on various levels.

Bloggers Brunch

The lovely Stephanie from Kids Business Communications presenting me with a macaroon bouquet I was lucky enough to win! Image Credit: Kids Business Communications on Flickr

One of my favourite parts of blogging

Another thing that has shaped me, my career and my confidence is meeting other like minded bloggers over the four and a half years I’ve been blogging. I’ve made so many friends through blogging and I’d have to say it’s one of my favourite parts of being a blogger.

One event which ranks high on my social calendar is the Bloggers BrunchTM.

Kids Business Communications hosts the Bloggers BrunchTM and Bloggers BBQTM series of events where bloggers and brands meet and mingle. If you’re a blogger and have never attended, visit www.kidsbusiness.com.au for more information.

I’ve now been to three of these events, two in Sydney and one in Melbourne where I was lucky enough to experience the Novotel Melbourne on Collins. I absolutely love catching up with bloggers from all over Australia at these events and sussing out different brands and products for my family and my readers.

Kids Business Communications Brunch

Me with the lovely Chelsea Lee-Smith from Moments A Day Image credit: Kids Business Communications on Flickr

It’s also loads of fun as you can see here, me being a big kid, literally!


This is me in a giant adult sized car seat! So comfy!

Miss M will be moving up to a convertible car seat very soon and so it was great chatting with the folks from Air Protect on the different brands of car seats their side impact protection is in as well as how it works. It’s certainly peace of mind for any parent!

But that’s the networking side of working with brands, the other side is one I want to be transparent about – why I choose to work with brands and fabulous businesses like Kids Business Communications. I know there are many people out there that dislike reading sponsored posts but I often feel as though sometimes it’s a part of blogging that can be a little misunderstood.

In the beginning

I started my blog as a hobby when Master E was 6 months old. I was bored at home and thought, ‘What the heck, I’m going to start one of these things called a blog!” My first ever blog post was shit, I think back to it these days and can’t believe I published it. It was about my dog and regretting not having pet insurance after he got a treat ball stuck on his bottom jaw.

Why I blog

What I didn’t expect was that my blog would grow to have thousands of readers, readers who tell me how much they enjoy reading my blog and readers who thank me for sharing such personal and open stories.  The connection side of blogging is what has made me enjoy it more and more. I blog because I love it, I love sharing and writing and it was my little hobby blog that eventually lead me into my current business as a freelance writer. That was just a bonus.

Behind the scenes

But behind each of my posts, you see on Facebook, Twitter or Pinterest, behind each of the blog posts and giveaways that go up on my website, I’ve spent hours upon hours scheduling, writing, editing, sourcing images, building and maintaining my website, running competitions and more. With a four month old baby, I’ve had to put much of this on hold because there’s just not enough time in the day to do it.  In addition to this, I have to pay money to keep my website hosted and to have my website address. It’s not free and it’s not cheap.

Why I keep going

So why do I continue with my blog if it takes up so much time and money? It’s because I enjoy it, it makes me happy, I love being able to connect with my readers and be relatable. It’s one of those things in life that if I were to stop doing it, a piece of me would disappear.

Whenever I write a blog post, sponsored or not, I want my readers to be able to take something away from it. That something may be an idea, inspiration, new information, improved confidence or just the feeling of relief that that they aren’t alone in this parenting gig. To me that is powerful.

My blog and sponsored content

So when I write a sponsored post, my goal is to always write with the aforementioned connection in mind. I will not take part in sponsored content if I don’t believe it will benefit readers in some way.

I get approached by many brands and I turn many away because they’re not a good fit. The extra money I make from sponsored content is certainly helpful to my family and to me being able to keep my blog afloat.

I see it like a magazine…

I see sponsored content as being similar to how my favourite magazines are run. I’ve worked for a magazine and I have a good idea of how it works. It’s a tough gig.

My favourite magazines would not be able to continue delivering the content I love to read if it wasn’t for their advertisers. There are some ads and advertorial that I’m genuinely interested in and I’ll spend more time looking at or reading them, others I’ll just flip past because they don’t relate to me. But that doesn’t mean I stop reading my favourite magazine because, I love the articles they offer.

I think the same idea goes for blogs (unless every single post is sponsored and that would just be overkill).  In the end it’s just me, one busy Mum on the other end doing something I love and trying to connect with others through my own ideas and experiences. I’m not trying to pull the wool over anyone’s eyes.

Please share your thoughts

I would love you to share how you feel about the sponsored content I share on my blog and if you have any suggestions on how I may be able to improve it in the future or if there are in fact any brands you would like to see me write about? I truly value your open and honest feedback.

Lastly, you can read my disclosure statement here. I will always share my honest opinion on all products and services I review.

Eva Lewis (The Multitasking Woman)

Eva Lewis (The Multitasking Woman)

Eva is the Editor and Owner of The Multitasking Woman. She always has her fingers in many different pies but wouldn't have it any other way. Eva is a freelance writer, a social media manager, a Mum to her six-year-old son, one-year-old daughter, six chickens and Benny the dog and wife to Mr G. They all live happily in their little worker's cottage in Ipswich, Queensland, Australia.
Eva Lewis (The Multitasking Woman)

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