I once had a mentor who…
provided me with a wealth of knowledge that helped me to lay the foundations of my little business. The information that she shared with me was invaluable and I absolutely loved being the sponge that soaked it all up.
Unfortunately though, the life of my little business was short lived because of my inability to run a business and focus on my family when I was dealing with Post Natal Depression. But this setback doesn’t mean I can’t try it again and the best thing is that I am equipped with the knowledge that my mentor shared with me on running a small business, knowledge that I never had before I started my business the first time.
Going through the notes I kept of meetings with my mentor, I selected 10 useful tips that will help anyone with a start up, small business or even bloggers.
- Clients don’t hire on price, it’s about coming up with a solution.
- Facebook fans aren’t worth anything, they don’t pay you to be a fan unless you know what to do with them. If you have fans, you’re half way there. They’ve clicked the like button and they’ve put a certain amount of trust in you, now it’s up to you to give them what they need.
- If you want to find out what your customers are after, talk to them, ask them what frustrates them, what training they need, ask them what would make a difference to their lives or their business.
- Blogging is important for SEO. Many small businesses use social media but they fail to get people to their website. Having a blog for your small business means you can share blog posts that are relevant and useful to fans and this will then get them clicking through to the blog (which is part of your website) where they may either make a purchase or take the next step to contact you.
- Don’t offer discounts. Discounts mean that your price was too high in the first place.
- If you’re trying to come up with a motto or tagline, think of your 3 best attributes or ask someone what they are.
- Take away the risk to a customer and have a guarantee. To come up with a guarantee, think about what you do that others don’t supply.
- Identify the 3 critical things you need to do in your business daily/weekly/monthly that contribute most to your income and learn to focus on the critical few versus the trivial many.
- Do less and do it better, to completion.
- If you get stressed TURN OFF and refocus!
What great tips has your mentor shared with you?
Image by caprisco on morguefile.com
Eva is the Editor and Owner of The Multitasking Woman. She always has her fingers in many different pies but wouldn't have it any other way. Eva is self-employed as a content writer, copywriter and social media manager and is a Mum to her seven-year-old son, two-year-old daughter, five chickens, Benny the dog and wife to Mr G. They all live happily, mid-renovation, in their little worker's cottage in Ipswich, Queensland, Australia.